Cristiano Ronaldo always finds a way to get into the
headlines, even if it is a holiday.
Last week Ronaldo topped the headlines with the promotion of
an electric muscle simulator for sculpting a washboard abdomen in Tokyo, Japan.
His deal with the Japanese healthcare brand MTG was of endorsements worth US$27
million annually and made him the world's highest-paid footballer.
He was also in news last few days for his generosity as he
returned a lost phone to the owner and took the attractive lady owner and her
friends out for dinner. The news spread as the young lady posted photos of her
and friends with Cristiano, tagging him on social media.
The 30-year-old’s image rights were recently bought by
Singapore billionaire Peter Lim in a six-year deal. He does his job on the
field well and there are no ill news about him except few tales of excessive
drinking or partying.
The MTG president Tsuyoshi Matsushita said, "Ronaldo is
perfect in terms looks, body and character, but another thing perfect about him
is his heart."
The Madrid striker's principle is legendary. He workouts in
the gym twice a day, stays back an hour after training to work on his finishing
and takes alternative medicine to maintain his physique.
Ronaldo, being always a trendsetter, is following former
Madrid star David Beckham in building a brand that lasts long, even after he leaves
the ground.
The Portugal International has become the most marketable
athlete, advertising from shampoos to underwear. Last year he was seen
promoting MTG’s smile enhancing gadget.
A recent study by sports marketing firm Repucom says that he
is known to more than 80% of the world's population, with more than 90% of his
nationals knowing him.
To add spices to his stories for the last week, the former
Manchester United player had stormed out of a television interview in the US after
being quizzed on the future of his club-mate Sergio Ramos.
Despite all this, the reigning Ballon d’Or holder will
return with his club's squad later this month for a pre-season tour.
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